About

Built for dark hair first.

Most dry shampoo is designed for blonde hair, then tinted as an afterthought. We think that's backwards. The majority of women have brown to black hair, and they've spent years rubbing gray dust out of their roots.

So we build in the other order. Super Powder Dark starts with dark hair: rice powder and arrowroot to absorb oil, cocoa and activated charcoal to carry the color, lavender and bergamot for the scent. It blends invisibly at the roots in under a minute. Super Powder Light does the same job for blonde to medium hair.

What we believe

Short ingredient lists. Every ingredient has a job. If it doesn't earn its place, it's out.

Powder, not propellant. Nothing to spray means no propellant and no overspray. You control the dose, down to the half teaspoon.

Day-three hair is the test. A dry shampoo that only works on day-two hair isn't a real dry shampoo.

Small runs. Super Powder is filled in small runs and shipped from Houston, TX by the people who run the brand. We use it every day. We're our own QA.

Featured in ELLE and on The Today Show.

Where to find us

Shop direct at supercrush.com, or visit a retail partner on our stockists page. Wholesale: see our wholesale page.

Questions? Drop us a line.