Introducing Our Newest Collection

Meet Morning in Copenhagen - a collection inspired by Copenhagen’s bold color, minimalist charm, and cozy, cool energy. Designed for slow mornings, bright days, and easy hair moments.

Morning In Copenhagen

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Making bad hair days
a thing of the past.

Super High Quality

Every single Supercrush product is made using high-quality materials and tested for full-day durability. If something doesn't meet our standards, we repurpose or donate it.

Responsibly Produced

We use recyclable packaging, produce in small batches, minimize waste in production, and use eco-friendly materials (Oeko-Tek and certified organic) whenever possible.

Giving Back

Giving back is at the heart of what we do. We're committed to supporting the fight against human trafficking with a portion of our profits.

Woman Owned/Family Operated

Hi, I’m Morgan—the face behind Supercrush. I’m a mom of three little ones, a lifelong lover of little things to make women feel confident, and someone who believes deeply in the idea that feeing good should be effortless.

Find My Fit Quiz

Whether your hair is long and thick or fine and short, your perfect fit exists. Take our quiz to get custom recommendations based on your unique hair type.

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